direct comparative advertising直接比较广告
improper comparative advertising比较广告
INDIRECT COMPARATIVE ADVERTISING间接比较广告
International and Comparative Advertising Law国际和比较广告的法律
This part deals with fair use, comparative advertising, exhaustion of right and restricted competition.
包括合理使用、比较广告、权利用尽、限制竞争。
参考来源 - 商标权利范围的比较研究Comparative advertising both explicit and implicit was used more frequently in U. S. magazine ads.
2.对比广告(显性对比和隐性对比)更多的出现于美国杂志广告中。
参考来源 - 论文化差异在杂志广告中的体现N（名词） a form of advertising in which a product is compared favourably with similar products on the market 货比货式广告